Do you dare drive down the ‘road to hell?’

As if 2020 wasn’t scary enough, people are being urged to take a trip to hell and back….but just for fearfully frightful fun!

A leading UK conference venue is to stage a drive-through experience that’s sure to provide the scariest drive of your life.

Forget tackling the M6 and Spaghetti Junction at rush hour, or taking on the ordeal of the M25, the ‘Road To Hell’ event next month will be the scariest spin that even the most diehard roadhog has ever endured.

A 20-minute drive through miles of dark ancient forest at night will be peppered with a series of chilling experiences as organisers promise that “hideous creatures of the night” will emerge from the gloom of the dark canopy to scare the living daylights out of those brave enough to take the challenge.

And this COVID-secure trip into the world of horror looks set to be one of the few success stories of this ‘annus horriblis.’

Up to five people from the same “bubble” can travel in their own vehicle in the dark woodland at the luxurious Heart Of England Conference Centre, between Meriden and Fillongley in Warwickshire.

Initial interest in ‘Road To Hell’ has shocked the organisers and it looks set to be a welcome diversion from the real-life nightmare of the global pandemic.

All members of the family can take part in the creepy jaunt, with care taken to ease back on cars containing kids. Having said that organisers would advise that serious consideration should be given by parents with kids under the age of 12.

The inter-active drive-through experience is being put together by a partnership between the Heart Of England plus two leading events companies.

Warwickshire’s masters of the macabre, Area 51 have staged award-winning shows throughout the world Renowned for their special effects and creature creation skills, they have created horror walk-through experiences as far afield as Dubai and are the go-to experts for many in the entertainment and movie industry.

Superstar Jonathan Ross calls upon the company each October to provide ghouls, fiends, monsters and scenery for his enormously popular Halloween party that attracts A list celebs and the public alike to his north London mansion.

Also involved are Scare Projects, another award-winning scare trail production company which won the ‘Best New UK Scare Attraction’ award for 2018 after 15,000 people attended their sold-out ‘Dr. Nerium’s Garden Of Ghouls’ housed at The Botanical Gardens in Birmingham. They also won widespread plaudits for their ‘Asylum’ show in Liverpool last autumn.

‘Are 51 director Matt Page said ‘Road To Hell’ would also provide a timely and much-needed boost for the acting profession that has been decimated by the COVID-19 outbreak.

He said: “There is a large number of people involved in this wonderful production and I know that everyone, from technicians to actors, have struggled with a lack of work since the pandemic began. So this is a true moment of optimism.”

As for the ‘Road To Hell’ experience itself he added: “you’ll be immersed in multiple blood chilling scenarios along the way – the hideous creatures of the night that haunt this evil place will be your pursuers.

“We do hope you’ll be safe inside your cars… only time will tell. But if you follow the map and make it out alive then you’ll have one heck of a horror story to tell!”